Base Camper
Ecommerce Marketplace - UI/UX Design
Project Duration
2 Months
Services Provided
UX Consultancy, UI Design and Web Design
Overview
Base Camper is an e-commerce marketplace platform that required a fresh, modern UI/UX redesign. The goal was to improve usability, modernize the visual language, streamline navigation, and boost conversion by offering a smoother, more engaging shopping experience across devices.
Problem
The old version of the ecommerce marketplace website exhibited a series of issues that affected its usability and effectiveness. The layout was dated and lacked a cohesive visual design, resulting in a cluttered and uninviting interface. Additionally, the navigation was unintuitive, making it difficult for users to browse products and complete purchases efficiently. The website's performance also suffered from slow load times and non-responsive design, negatively impacting user satisfaction and conversion rates.
Solution
To address these challenges, I reimagined the ecommerce marketplace website with a focus on enhancing the overall user experience. The new design features a modern and visually appealing layout, with a clean and cohesive aesthetic that aligns with current trends. The navigation has been streamlined to offer intuitive paths for product discovery and easy purchasing. The website now boasts improved performance, with faster load times and a fully responsive design that adapts seamlessly to different devices. These improvements have created a more engaging and user-friendly environment that supports increased user satisfaction and conversion rates.
Design Approach
User-Centered Design → Mapped out user flows to simplify discovery, selection, and purchase.
Visual Modernization → Introduced clean UI components (cards, grids, spacing), modern typography, and a consistent color and style system.
Responsive & Performance-First → Built mobile-friendly layouts; optimized for speed.
Simplified Navigation → Clear categories, filters, and calls to action so users always know where to go next.
Key Features
🛒 Intuitive Product Browsing – Visual catalog with clean product cards, thumbnails, quick view.
🔍 Streamlined Checkout Flow – Less steps, clear feedback, easy to complete purchases.
📐 Responsive Layouts – Adapted for mobile, tablet, desktop with consistent usability.
⚡ Performance Optimizations – Compressed images, improved asset management, faster load times.
🎨 Consistent Visual Branding – Unified fonts, spacing, color palette to unify look and feel.
Impact
Noticeable increase in user engagement: users could browse more products without getting lost.
Improved conversion rates due to easier navigation and faster load times.
Mobile users experienced fewer drop-offs thanks to better responsiveness and performance.
A more polished and credible brand perception, helping Base Camper stand out in a crowded e-commerce space.