Base Camper
Ecommerce Marketplace - UI/UX Design
Project Duration
2 Months
Services Provided
UX Consultancy, UI Design and Web Design
Problem
The old version of the ecommerce marketplace website exhibited a series of issues that affected its usability and effectiveness. The layout was dated and lacked a cohesive visual design, resulting in a cluttered and uninviting interface. Additionally, the navigation was unintuitive, making it difficult for users to browse products and complete purchases efficiently. The website's performance also suffered from slow load times and non-responsive design, negatively impacting user satisfaction and conversion rates.
Solution
To address these challenges, I reimagined the ecommerce marketplace website with a focus on enhancing the overall user experience. The new design features a modern and visually appealing layout, with a clean and cohesive aesthetic that aligns with current trends. The navigation has been streamlined to offer intuitive paths for product discovery and easy purchasing. The website now boasts improved performance, with faster load times and a fully responsive design that adapts seamlessly to different devices. These improvements have created a more engaging and user-friendly environment that supports increased user satisfaction and conversion rates.